Migros and the Rolling Stones
Thursday, April 26th, 2007
There are two big supermarket chains in Switzerland. One is COOP (pronounced COE-OPE). The other is Migros. Both have big, orange logos. Both offer bargain lines of products, from cell phones to nights at the club to credit cards. The two companies fight it out every year for the hearts of Swiss residents.
Migros (pronounced ME-Grow — I know, really bad grammar) has worked out a deal with an up-and-coming rock group to host a 40,000 seat concert. The only way you can attend the concert is to win a lottery. And the only way you can win the lottery is if you have a Migros fidelity card. They will be “giving” away the 40,000 seats to 20,000 winners.
This is quite a coup. For the afore-mentioned rock group is non other than the Stones. Yes, that mossy, wrinkly, Super Bowl halftime entertainment band will be making a stop in Lausanne. Hosted by the biggest grocery store chain in Switzerland.
Just imagine if Costco brought you the Eagles… If Walmart presented Genesis… If Kmart sponsored Kiss… Makes me want to stay home and order from Amazon.
Migros (pronounced ME-Grow — I know, really bad grammar) has worked out a deal with an up-and-coming rock group to host a 40,000 seat concert. The only way you can attend the concert is to win a lottery. And the only way you can win the lottery is if you have a Migros fidelity card. They will be “giving” away the 40,000 seats to 20,000 winners.
This is quite a coup. For the afore-mentioned rock group is non other than the Stones. Yes, that mossy, wrinkly, Super Bowl halftime entertainment band will be making a stop in Lausanne. Hosted by the biggest grocery store chain in Switzerland.
Just imagine if Costco brought you the Eagles… If Walmart presented Genesis… If Kmart sponsored Kiss… Makes me want to stay home and order from Amazon.
