Big Mac Index
Thursday, April 6th, 2006
Some people think that just because you live in Switzerland, you are their source for unlimited amounts of chocolate, that the streets are paved in black chocolate, the walls are mortared in white chocolate, and that pralines are for the taking at each crosswalk.
Of course, Europeans know that Americans are the world’s source for unlimited numbers of hamburgers. And they ARE right. You drive by a busy street corner in Centerville, USA and there’s a BK on one corner, a McDonald’s on another, a Wendy’s just across the street and 12 Starbucks within spitting distance. (I know… They don’t sell burgers.)
I bring this up because of the Economist’s Big Mac Index, a faulty tool that measures currency parity between different countries. FYI, you pay $4.93 for a Big Mac in Switzerland verses $3.15 for the same tasty burger in the USA. This year, we took the lead for the most expensive fast food in the solar system (though Iceland and Norway are not on this year’s list, but I’m not sure they count as part of our solar system).
I love Lausanne, but it is expensive. We deeply appreciate our partners in ministry who generously help us out. Thanks.
